Catherine Bond Muir, CEO of W Collection, mentioned the championship had attracted a a lot bigger British tv viewers than anticipated throughout its first stay race.
Greater than 400,000 viewers watched the stay broadcast of the primary W Collection race on the Hockenheimring stay, in response to the championship. Bond Muir informed RaceFans that the championship was an instance of how girls's sport has change into "acceptable" to extra viewers.
"Three years in the past, individuals mentioned," However individuals don’t take a look at girls's sport, "she mentioned," However even [on] Channel four, we completely eradicated from the park the inner estimates And I believe it has occurred everywhere in the world, despite the fact that we’ve to get the statistics. "
The primary race within the W sequence was broadcast in additional than 50 totally different nations. The corporate introduced this week a brand new broadcast contract to current its races on the NBC channel in america.
"I might by no means have predicted in our first season that we might have the printed protection we had," she mentioned. . "And in addition, it's nearly weekly."
Sponsors are more and more wanting to assist girls's sport, she added. "Main world sponsors have introduced that they are going to spend as a lot cash on girls's soccer as on males's soccer, after which Adidas says they'll match the bonuses of the Ladies's World Cup."
"So what's occurring in massive enterprise is that three years in the past, or in 2013, greater than 97% of all sports activities sponsorships had been heading to the This can be a massive change. "
Will the W Collection encourage extra girls to get into automotive racing? Learn DieterRencken's unique interview with Catherine Bond Muir within the version of immediately from its rubric RacingLines on RaceFans
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