Fiat doesn’t worry that this can be a area of interest model. That's a minimum of what Pieter Hogeveen, advertising and marketing director at Fiat in North America says. Since returning to america in 2011, Fiat has offered almost 400,000 autos. However its annual gross sales quantity has dropped significantly since its reintroduction. That is primarily as a consequence of the truth that Fiat solely sells small automobiles and lacks contemporary produce. Nonetheless, the model nonetheless thinks it might probably entice new patrons, particularly youthful ones. How? Constructing on legacy, driving pleasure and worth.
MotorTrend has maintained with Hogeveen in the course of the Fiat 500X's new multimedia marketing campaign in 2019 in Malibu, California, the place he offered Fiat's standing in North America. Even with the dearth of quantity of the Italian model, Hogeveen nonetheless sees a deal for Fiat in america. "I feel should you take a look at our prospects and also you comply with, there’s a place for distinctive autos within the US market," he stated. With the 500X, Fiat enters one of many fastest-growing segments, the crossover sub-category, and hopes it’ll make up the majority of gross sales, as demand for business autos continues to develop.
See the 82 images
Not like Mini, Fiat needs to protect its identification as a small automobile specialist however stays a mainstream model so as to not stand out of his market. "We all know that costs and small automobiles go hand in hand, and we’d like to ensure we provide worth in any respect costs," stated Hogeveen. "Fiat has at all times been a beneficial model and shifting away from that may make no sense."
We requested Hogeveen if we had been going to see greater autos in Fiat's vary, and despite the fact that he might touch upon the following product. we suspect that the 500L and 500X are the largest it’ll supply. What you’ll be able to anticipate are extra particular editions and packages to maintain present gives fascinating. Nonetheless, there’s a dividing line between an excessive amount of and never sufficient customization. "Folks like personalization, however if in case you have too many finishes, you create confusion," Hogeveen stated. The 500X vary has been lowered to a few variations so that buyers can get precisely what they need, however the huge exterior and inside shade palette stays.
The transition to a variety of absolutely turbocharged engines is a part of Fiat's transfer in the direction of providing extra interesting autos to drive. The 2019 500X Refurbished is the final automobile to obtain the replace. The brand new 1.Three-liter turbo-four replaces the outdated 2.Four-liter naturally aspirated fashions. Guide transmissions will possible stay in Fiat's lineup within the foreseeable future as they account for 50% of the gross sales of the 500 and 124 Abarth. Hogeveen additionally revealed that 40% of the 124 spiders offered had been Abarth, justifying the case of enjoyable autos to drive.
See the 82 images
As for Hogeveen added that Fiat was intently analyzing trade traits, however declined to particularly touch upon America's North. On the 2019 Geneva Auto Present, Fiat launched the 100% electrical Centoventi idea, an electrical automobile with 4 detachable batteries and a variety of 100 to 300 km, relying in your consumption.
FCA final June. five-year plan describing the electrified way forward for Fiat. The vary may even focus primarily on the 500 and Panda households and can enable the model to place itself extra within the European market. The subsequent Fiat 500 is predicted to debut in 2020 as an EV with its personal devoted platform. A second mannequin, which might revive the identify Giardiniera, ought to comply with. Any further, Fiat will preserve the course in North America till the arrival of the brand new era electrified fashions from 2020. We suspect the brand new 1.Three-liter turbo-four engine may very well be the final mill to gasoline solely earlier than the transition to electrified powertrains. Provided that this engine is the idea of the Jeep Renegade plug-in, which ought to arrive in america, we might not be stunned if this technique additionally involves america to the 500X as nicely.
 See the 82 images